How relevant would street art be minus the power of social media?

IN THE AGE OF THE INTERNET, A VIRAL MOMENT FOR A WORK OF STREET ART IS ALL IT TAKES FOR IT TO GET NOTICED. BUT HOW IS ART, TODAY, MORE THAN JUST ITS POTENTIAL TO GO VIRAL?
Nidhi Gupta, The Established
The day that Kalanjee Mansion in Mumbai grew tentacles is the day it got a new lease of life. In April this year, the over-a-century-old heritage building in Colaba became home to XXL, a new art gallery with a focus on urban and post-graffiti art. Part of its hit inaugural show, Outsiders, was an installation by UK-based artist duo Filthy Luker—giant green inflatable feelers that have, since 2004, popped through buildings old and new around the world.